NEW ARRIVALS
TOWELS ARE IN!
Florida Cracker Beach Towels are a perfect addition to your day in the sun! Soft and absorbent, are sure to bring some style to your next water-side adventure!
NEW ARRIVALS View all
JUST ARRIVED
CLASSIC PATCH HATS
This stylish PATCH HAT is perfect for any season, featuring an eye-catching combination of mesh backing and clean patch for a relaxed, southern look. Keep your head lookin' good and feeling comfortable!
FLORIDA CRACKER
COOK SHACK SAUCES
Taste Florida Cracker's unique sauces in Cook Shack's line-up! With a selection of flavors that'll make your taste buds go wild!
RUBS, SAUCES, BLOODY MARY MIX & MORE!
Shop our full line of Delicious Edibles and Kitchen Goods for your Home, Bar-B-Q, or Tailgate!
SALSA | SPICES | RUBS | JELLY | HONEY & SYRUP | OIL & VINEGAR | PICKLES & OKRA
FEATURED COLLECTIONS
Latest Styles
FLAT-BILL HATS
Our Classic Trucker Hats are what put us on the map. Simple, clean, and classic they're designed to accompany any outfit in your wardrobe. Show everyone you are proud to be a Floridian.
FLORIDA CRACKER
THE "ORIGINAL" FLORIDIAN
With a lifestyle driven by the roots of Old Florida, the Florida Cracker Culture takes you back to a more simple time in life where everyone is treated like family with true southern hospitality.
IN GRITS WE TRUST
The Florida Cracker Trading Company is more than a Lifestyle Brand its a way of Life.
Starting with just an idea in 2001, Florida Cracker came to life in 2012. Two brothers Blair & Ethan Hensley opened Florida Cracker Kitchen in Brooksville, Florida. It was soon after the Taproom and Florida Cracker Trading Company were in business too. Our logo "aka" The Upside-down cowboy boot soon started showing up through the surrounding cities and quickly spread throughout the state. Today, don't be surprised if you see The Boot on a car passing you, wherever your travels take you!